Work life thus far…
Sinch MessageMedia | Full-time | 2023 - Present
Mid-level Product designer
Collaborated on a company rebrand, designing and testing interactive prototypes for key features like Quick Message and collapsible navigation.
Conducted user research via moderated interviews with customers, identifying issues in account management and user roles to inform design improvements.
Led the end-to-end design of the self-serve checkout experience for the US market.
Partnered with senior team members to create a seamless trial-to-paid user journey.
Designed a compliant verification process for various number types, addressing new legal requirements.
Proposed a scalable web extensions feature for the product roadmap with minimal maintenance and development effort.
Contributed to global product-led growth by optimizing self-serve upgrade and downgrade experiences for long-term sustainability.
Beaker & Flint, Kolmeo | Contract | 2022
Mid-level Product designer
Conducted user testing and feedback interviews with 1 internal and 4 external participants to analyse the underlying issues in the current inspection app version
Conducted user discovery and business prioritisation for features such as compliance questions, requests during inspection and delivery of inspection reports to owners and tenants
Designed the Connect app on Figma for the first round of internal feedback based on current business needs from end-to-end
Championed the user research and design for the end-to-end inspection user experience journey
Independently utilised the user data to refine and further streamline the user journey
Collaborated with other Product Designers to discuss design roadblocks and user journeys
Build a design system with a complete set of standards to manage multiple app designs at scale using reusable components, styles and patterns
SIMTECH (A*STAR), A statutory board under Ministry of Trade and Industry | Full-time | 2019 - 2022
Research Engineer (Broad-based UX designer)
Directed UI design for manufacturing systems applications across 16 cross-functional teams in an Agile environment.
Created flow diagrams and wireframes to address user needs for web applications.
Authored a comprehensive guideline document for web and mobile application standards.
Designed and developed an interactive dashboard leveraging industry visitor data.
Independently built interactive tables for conferences and exhibits.
Enhanced the UI/UX for a product catalogue and conducted data analytics.
Collaborated with international partners and developers to create an e-commerce portal.
Designed a high-fidelity prototype for a $60K project proposal.
Participated in strategic taskforces for the 2025-2030 research roadmap and Innovation@SIMTech initiatives.
Produced video content for the Conference on Learning Factories and the Manufacturing Productivity Technology Centre Conference 2022.
Study life
National University of Singapore, NUS | 2016 - 2019
Bachelor’s degree in Mechanical Engineering
QS World's Top 10
Dean's list Senior Year
Second Class Upper Honours
Exchange semester in University of Applied Science Esslingen, Germany
Thesis on Design and Simulation of a Hyperspectral camera with a single pixel detector
Orientation Group Leader for Engin Camp
Orientation Group Leader for Mechanical Engineering Camp
Participated in RAG committee for on-campus living accommodation as part of their Receive and Give charity event
Committee member for night cycling event for students in on-campus living accommodation
Ngee Ann Polytechnic | 2013 - 2016
Diploma in Aerospace Engineering with Minor in Business Management
Graduated with GPA 3.97/4.0
Awarded Most Outstanding Performance prize
Awarded Best Performance for Applied Mechanics module
Awarded Best Performance in Effective People Management
Awarded Best Performance in Engineering Design Thinking and Practice
Awarded Best Performance in Fundamentals of Financial Management
Rolls-Royce Prize for outstanding performance in Aircraft Propulsion Systems
Director's List in sem 1.1, 1.2, 2.1, 2.2, 3.1, 3.2
Attended Overseas Immersion Programme in GuangZhou, leadership position
Volunteer for minister's section for National Day Parade (2014, 2015)