Work life thus far…

Sinch MessageMedia | Full-time | 2023 - Present

Mid-level Product designer

  • Collaborated on a company rebrand, designing and testing interactive prototypes for key features like Quick Message and collapsible navigation.

  • Conducted user research via moderated interviews with customers, identifying issues in account management and user roles to inform design improvements.

  • Led the end-to-end design of the self-serve checkout experience for the US market.

  • Partnered with senior team members to create a seamless trial-to-paid user journey.

  • Designed a compliant verification process for various number types, addressing new legal requirements.

  • Proposed a scalable web extensions feature for the product roadmap with minimal maintenance and development effort.

  • Contributed to global product-led growth by optimizing self-serve upgrade and downgrade experiences for long-term sustainability.

Beaker & Flint, Kolmeo | Contract | 2022

Mid-level Product designer

  • Conducted user testing and feedback interviews with 1 internal and 4 external participants to analyse the underlying issues in the current inspection app  version

  • Conducted user discovery and business prioritisation for features such as compliance questions, requests during inspection and delivery of inspection reports to owners and tenants

  • Designed the Connect app on Figma for the first round of internal feedback based on current business needs from end-to-end

  • Championed the user research and design for the end-to-end inspection user experience journey

  • Independently utilised the user data to refine and further streamline  the user journey

  • Collaborated with other Product Designers to discuss design roadblocks and user journeys

  • Build a design system with a complete set of standards to manage multiple app designs at scale using reusable components, styles and patterns

SIMTECH (A*STAR), A statutory board under Ministry of Trade and Industry | Full-time | 2019 - 2022

Research Engineer (Broad-based UX designer)

  • Directed UI design for manufacturing systems applications across 16 cross-functional teams in an Agile environment.

  • Created flow diagrams and wireframes to address user needs for web applications.

  • Authored a comprehensive guideline document for web and mobile application standards.

  • Designed and developed an interactive dashboard leveraging industry visitor data.

  • Independently built interactive tables for conferences and exhibits.

  • Enhanced the UI/UX for a product catalogue and conducted data analytics.

  • Collaborated with international partners and developers to create an e-commerce portal.

  • Designed a high-fidelity prototype for a $60K project proposal.

  • Participated in strategic taskforces for the 2025-2030 research roadmap and Innovation@SIMTech initiatives.

  • Produced video content for the Conference on Learning Factories and the Manufacturing Productivity Technology Centre Conference 2022.

Study life

National University of Singapore, NUS | 2016 - 2019

Bachelor’s degree in Mechanical Engineering

  • QS World's Top 10

  • Dean's list Senior Year

  • Second Class Upper Honours

  • Exchange semester in University of Applied Science Esslingen, Germany

  • Thesis on Design and Simulation of a Hyperspectral camera with a single pixel detector

  • Orientation Group Leader for Engin Camp

  • Orientation Group Leader for Mechanical Engineering Camp

  • Participated in RAG committee for on-campus living accommodation as part of their Receive and Give charity event

  • Committee member for night cycling event for students in on-campus living accommodation 

Ngee Ann Polytechnic | 2013 - 2016

Diploma in Aerospace Engineering with Minor in Business Management

  • Graduated with GPA 3.97/4.0

  • Awarded Most Outstanding Performance prize

  • Awarded Best Performance for Applied Mechanics module

  • Awarded Best Performance in Effective People Management

  • Awarded Best Performance in Engineering Design Thinking and Practice

  • Awarded Best Performance in Fundamentals of Financial Management

  • Rolls-Royce Prize for outstanding performance in Aircraft Propulsion Systems

  • Director's List in sem 1.1, 1.2, 2.1, 2.2, 3.1, 3.2

  • Attended Overseas Immersion Programme in GuangZhou, leadership position

  • Volunteer for minister's section for National Day Parade (2014, 2015)

Let's work together

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Let's work together ✴︎